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With over two decades of experience, we have established ourselves as adept leaders in the insurance industry.

More About Us

What we're all about

Our business ethics and systems have been streamlined over the years to ensure that we honour our promises to our brokers, policy holders and our employees.

Fancy marketing campaigns aside, we believe, what everyone really wants from their insurance company or broker is commitment: commitment to policy holders, commitment to supporting brokers and a commitment to excellence in every aspect of business.

Place your trust in excellence, place your trust in SAU.

  • Mission

    We strive to deliver inspired and sustainable insurance solutions, whilst building lasting relationships.

  • Vision

    Our vision is to provide innovative insurance products supported by unsurpassed service levels.

  • Values

    We are continuously developing our skills in order to maintain our proficiency in our market.

    We are committed to delivering remarkable products supported by market leading service levels.

    We are constantly in the pursuit of new and creative solutions.

    We always aim to create a positive service experience.

    We are governed by honesty and transparency.

We're all about our brokers

We're broker-centric and comitted to excellence.

We accept business exclusively via brokers, making our brokers the heart of our business. With a staff complement of over 160 individuals, we stand ready to serve. Rest assured that any business placed with us will be managed fairly and diligently.

Find a Broker Register as a Broker

Why Choose Us

Low cancellation ratios

Our client care and retention departments ensure that we maintain a stable low cancellation ratio.

Streamlined admin

Your time is valuable to us. From SMS updates to online forms, we've streamlined our processes to ensure that we get results.

We're here for you

We provide product training, personalised service and we're always just a call away for both our brokers and their clients.

Extensive product range

We offer a wide range of insurance products suited to your client's every need.

Our guarantee

Our premiums are guaranteed for 12 months.

Marketing and more

Our website, offers a trendy way to stay updated with all our latest marketing material to assist with taking your business to the next level.

Broker Support

We make every effort to furnish our brokers with the latest and most efficient tools of the trade to assist with making work easier and more efficient. In addition to these online tools, we assign our brokers specialised consultants, ready to assist, should you need some help.


  • We're creating waves with streamlined system solutions. View your policy holder's details anywhere, anytime, with our nifty admin buster.


  • Visit our download hub for “all-things-awesome”. Get the latest news, finest marketing flyers and software solutions to go.
Month guarantee on premiums
Years in the Making
Ways to Insure

Some Happy Customers

There are many untold stories that demonstrate the great lengths at which our dedicated staff will go to ensure that only the best service is delivered. Here are just a few...

A Combrinck

Message received

“Please send my thanks through to management! This is the type of service that clients appreciate.”

D Modimokwane

Better than the rest

“Thanks so much for everything you have done. You are the best insurance company and I won't hesitate to work with you again in the future. Keep up the good work!”

B Maseko

Common Courtesy

“The courtesy car was delivered on Friday, thank you so much for all your help, I really appreciate it. I sincerely hope your management notice your assertiveness and dedication.”

F Hager


“I would like to compliment SA Underwriters (SAU) for the recent experience with PCSS's Assessor, Kydie Jacobs. Kydie was extremely professional. The service was exceptional!”

N Ahmed


“Thank you so much for your efficiency here, I cannot believe how quickly you dealt with the claim and finalised it. You are truly amazing and you do your job exceptionally well. May you soar to great heights!”

C Cheli

Patient and pleasant

“Lemiese was a pleasant voice to speak to and she showed patience with all my questions.”


We're always in the pursuit of new and talented individuals. If you feel that you have what it takes to deliver, send your CV to We'll let you know if we have any positions available.

A BIG thanks for the birthday wishes....



Argo Insurance Brokers CC

“As one of your first brokers on board who are still actively involved, we believe this stands as a testament to your commitment, durability and excellent service over the years.”



Contentus Financial Services CC

“Happy 25th Birthday, thanks for the great service and looking forward to working with you for the next 25 years. ”



Constellation Financial Services (Pty) Ltd

“Thank you for 25 years of innovation, great service and on-going support to the broker fraternity. Happy Birthday SAU!”



Integricall Insurance Brokers

“We have travelled a long road together and we will keep travelling with you, our partner, in the insurance industry. Keep up the excellent work. Here’s to another 25 years.”




“A big thanks to SAU. With your monthly contribution over the past 13 years – Starfish continues to support more than 12 000 orphaned and vulnerable children in South Africa – You have made a difference, one step at a time…”



ALJ Insurance Brokers

“I have known SAU for many years, on both a personal and professional level. It’s been a great journey for me dealing with a company of your calibre whilst at the same time getting to know your friendly staff.”




“SAU’s investment in our children and youth has given those children and young people the opportunity to enjoy a normal childhood and helped to optimise their educational journey. ”



URSURE Financial Services

“25 Years out of the next 100. The foundation is set. The best is yet to come...”


Anastasia & Bradley

Bramiche Trading CC

“On behalf of our entire organisation, Bramiche Trading, we extend our heartiest congratulations to your company for completing 25 glorious years of success. Working with your team has been an absolute pleasure and we truly value your commitment to our business. ”



XINIX Insurance Brokers

“Happy 25th Birthday! A huge congratulations on reaching this wonderful milestone. Wishing the management and staff growth and prosperity in the years ahead. To the entire SAU Family, may this 25th birthday be celebrated with immense pride.”



Portico Finansiele dienste

“Happy Birthday SAU!!! You are exceptional and we are proud to be associated with you as our friends!! Thank you for making a difference in so many lives each day. ”



Sapcor Gordons Bay (PTY) ltd

“Happy 25th Birthday! Here’s to another 25 years. Thank you for the excellent service, always a pleasure doing business with you.”